Bright Green Play

Tech ID: tav001113



As the popularity of online shopping increases, parents are presented with a growing number of choices for toys and accessories for their children. They are forced to filter through thousands of options while simulatneously considering the age, developmental stage, and interests of their children, as well as the materials and safety level of the products. At the same time, lifestyle trends such as “minimalism“ are gaining popularity, and as a result, many parents wish to choose quality over quantity when making purchases. In addition, the “green” movement continues to grow, and parents increasingly seek environmentally friendly and nontoxic options for their children. Despite their best intentions, parents may unknowingly choose toys that hinder their child’s intellectual or motor development. A tool that aids parents in finding quality, green toys that will increase the intellectual stimulation and motor skill development of their children could greatly benefit modern, busy parents and increase customer satisfaction. Yet, such a tool is not currently available.


Technology Description

Dr. Jane Tavyev Asher is the Director of the Division of Child Neurology at the Cedars-Sinai Medical Center and is a board-certified child neurologist with specialized training in Neurodevelopmental Disabilities. She has developed a novel algorithm that assesses various developmental domains of a child and provides a customized, curated shopping cart of toys that will help to maximize that child’s overall developmental potential. Lifestyle accessories will also be offered with minimalist values in mind, focusing on quality over quantity. Suggested products will also be as green and eco-friendly as possible.


Stage of Development

Algorithm is nearly complete and ready for conversion into an mobile application or website page



• Reduces the time consumers spend researching toys and accessories by presenting a curated selection of items for parents to purchase

• Decreases a child’s exposure to toys that may contain toxic materials and offers options that are “green”/eco-friendly whenever possible

• Streamlines quality over quantity, which is in line with minimalist lifestyle choices

• Evidence shows that this may help reduce the stress associated with too many toys and clutter

• Address the needs of children who may be delayed, advanced, or have varied abilities in different developmental domains by assessing each child’s unique conglomerate of developmental stages

• Suggests toys that maximize each child’s developmental potential, pushing them forward into growth across vaious developmental domains

• Empowers both the purchaser and the seller by bringing them together with an ideal fit



• Aids parents in choosing toys and accessories that are ideal for the age and differential develpoment stages of their children, while screening out toys that are toxic, harmful to development, or unpopular

• Expands the ability of makers and marketers of children’s toys and accessories to directly market to parents who are most likely to need, use, and benefit from these products


Intellectual Property

• Trade secret



Patent Information:
For Information, Contact:
Julien Brohan
Jane Tavyev
Health IT